Designing Equitable and Effective Workplaces for a “Corona-normal” Future of Work
Table of Contents
- Introduction: A Pivotal Moment to Transform the Way We Work
- Five Key Principles for Designing an Equitable and Effective Future of Work
- I. Doing Digital Work Right (Digital and Hybrid Workplaces)
- II. 鈥淏e Awesome at Both鈥濃擬ake the Most of Hybrid Digital & In-Person Work
- III. Make Essential Work Good Work
- IV. Human-centered Public Policies are Good for Business
- V. Case Studies
- VI. Resources
Abstract
The global COVID-19 pandemic that has disrupted virtually every aspect of life has also created an unprecedented opportunity to profoundly transform the way we work, how work shapes our lives, and what productive, effective鈥攁nd equitable鈥攚ork looks like. What comes next in a "Corona-normal" future of work is uncertain. This Toolkit is designed to help guide managers and leaders in designing equitable, high results, flexible cultures of trust and wellbeing. Drawing on evidence-based research and best practices we鈥檝e learned so far, the toolkit provides a framework for designing work for equity and effectiveness, and offers practical strategies, case studies and trend analyses for the three emerging dominant types of work: hybrid, digital, and essential.
One thing is clear: there is no going back. Work is changing. We can finally make it work鈥攎ake it equitable and effective. 贬别谤别鈥檚 how.
Acknowledgments
The author would like to thank the Better Life Lab Advisory Council for sharing their experiences and insights and for their continued partnership and support. A special thanks to Adrienne Penta, executive director of the Center for Women & Wealth at Brown Brothers Harriman, for suggesting I research and write a manager/ business-focused Toolkit in the first place. To Joan Williams, friend, mentor and pioneering thought leader in work-family justice and gender equity, for her insightful review, and for partnering with us on best practices for hybrid work as part of their Bias Interrupter series. And to Eve Rodksy, author of Fair Play and co-founder of CareForce, and Christy Johnson, co-founder of Artemis Connection, for sharing their expertise and offering valuable feedback on this Toolkit. I鈥檓 indebted to Maggie Driscoll of Blackbaud, Denise Shepherd of Deloitte and Megan Cornelius of Zasie for sharing their time and lessons learned for the case studies.Thanks, too, to Jerry Jacobs, a sociologist at the University of Pennsylvania, respected work-family scholar and wonderfully generous colleague. I鈥檓 grateful to 麻豆果冻传媒 CEO Anne-Marie Slaughter for her vision, guidance and always spot-on suggestions, as well as my 麻豆果冻传媒 colleagues at the Center on Education and Labor and New Practice Lab for sharing resources. I鈥檓 thankful for the creativity, support and patience of the current and former members of 麻豆果冻传媒鈥檚 Events, Production, Editorial & Communications team, in particular Joe Wilkes, Naomi Mordoch Toubman, Samantha Webster, Joanne Zalatoris and Maria Elkin. And as always, I am deeply grateful for my inspired and inspiring Better Life Lab team and fellows, Haley Swenson, Vicki Shabo, Ai Binh Ho, Sade Bruce and Rebecca Gale.
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Five Key Principles for Designing an Equitable and Effective Future of Work
Introduction: A Pivotal Moment to Transform the Way We Work
鈥淭he idea that we鈥檙e ever going to go back to work like we did in 2019 is a myth. Flexibility is here to stay.鈥 鈥 Dr. John Howard, Director of the National Institute for Occupational Safety & Health
The global COVID-19 pandemic that has disrupted virtually every aspect of life has also created an unprecedented opportunity to profoundly transform the way we work, how work shapes our lives, and what productive, effective鈥攁nd equitable鈥攚ork looks like. This Toolkit is designed to help guide managers and leaders in designing high results, flexible cultures of trust and wellbeing. The time is now. Leaders who once resisted "distributed" digital or work-from-home work styles were either forced to adopt it literally overnight, or have come to embrace it as productivity has risen, even under difficult circumstances. Workers across industries are at rates never seen before, even as millions of jobs remain unfilled in what鈥檚 being called, the , or the Great Migration. Workers . Young workers are , and prioritizing value and meaning over pay and climbing the career ladder. More than – including . The long invisible and undervalued workers in the care, retail, and service sectors, where low wages, unpredictable and involuntary part-time schedules are rampant, and where, have been hailed as essential.
And, as childcare facilities and schools closed down in the face of a life-threatening virus, the near impossible dilemma鈥攁nd deep disadvantage鈥攐f women and caregivers who have long had to navigate work cultures, expectations, and practices designed for another era came into sharp relief. Women鈥檚 have risen and , as their labor force participation, particularly among, has fallen to.
In the face of such flux and uncertainty, this is a pivotal moment for business executives, organizational leaders, and managers to reimagine work in order to both promote equity and wellbeing across race, class and gender and make work more effective. To finally make work really work for both workers and employers. And, just as there is great promise, so is there great peril that this opportunity could be missed without intentional and inclusive planning, designing, and implementing.
What comes next in a "Corona-normal" future of work is uncertain. There is no work redesign playbook right now. And, as companies continue to feel their way forward as new virus variants emerge and recede and as public health guidance shifts, there continues to be much confusion, anxiety, and uncertainty.
That鈥檚 where this toolkit comes in. Designed to be a useful and practical guide for managers and organizational leaders as they continue to develop and refine what鈥檚 next in a 鈥淐orona-normal鈥 future of work, this toolkit draws together evidence-based research, expert advice, and the best of what we鈥檝e learned so far. It provides a framework for designing work for equity and effectiveness, and offers practical strategies, case studies and trend analyses for the three dominant emerging types of work: hybrid, digital and essential. (This Toolkit uses the terms "digital" or distributed instead of "remote" work, as "remote" implies real work is being done in a place somewhere else.) With links to curated resources, the Toolkit aims to help managers make the most of this pivotal and potentially transformative time for both work and workers.
One thing is clear: there is no going back. We鈥檝e seen each others鈥 bedrooms, laundry rooms, children, partners, and pets in the background of Zoom or Teams calls. We鈥檝e become digital nomads and moved around the country. We鈥檝e finally been forced to see how essential frontline workers鈥攖he grocery store clerks, care workers, retail workers, and restaurant workers who make up the majority of the U.S. workforce鈥攕truggle to make it in increasingly precarious jobs and applauded their efforts as 鈥渉eroic.鈥 (Just over at the height of the pandemic, the BLS reports. Everyone else was on site or out of work.) We've been forced to confront how, without a universal care infrastructure for our children and our disabled, ill or elderly loved ones, the ability to work is close to impossible for far too many. COVID-19 showed that the future of work is already here. And that鈥檚 a good thing, because pre-COVID work didn鈥檛 work, with outdated systems, practices, and expectations, and growing precarity driving鈥攊n one job for the professional class, and in cobbling together several low-paying, low-hour gigs for the working class鈥攁nd perpetuating in an increasingly diverse workforce.
Work is changing. We can finally make it work鈥攎ake it equitable and effective. 贬别谤别鈥檚 how.
Five Key Principles for Designing an Equitable and Effective Future of Work
Designing for equity leads to greater work effectiveness, regardless of whether leaders seek to redesign hybrid, digital or essential workplaces. To guide leaders as work continues to rapidly shift, here are five foundational principles that can serve as a framework to drive equity and effectiveness drawn from emerging research and the pandemic experience.
1. Create a Culture of Trust, Connection, and Purpose. Ask for and respect worker preferences. Give employees more autonomy and control over their time. For essential workers, that means working with their input to provide a stable schedule and giving at least two weeks鈥 notice so they can plan. Knowledge workers increasing productivity under trying circumstances during the pandemic has proven clearly how giving them more control over time, manner, and place in when and how they work is. Recognize that authenticity and social connection, whether virtual or in person, is critical. Define the purpose of the organization and make sure everyone is clear why and how their work matters.
2. Have a Plan. Design with Intention. Ask workers what they want and need though anonymous surveys and build together from there. Those currently in leadership positions, surveys show, are more likely to want to return to the old ways of working that brought them success. Some may even be designing new ways of work. Don鈥檛. And recognize there鈥檚 a big difference between embracing change, with experimentation and agile adaptation, and it, as if it were a gift. This is a time for re-imagination. Remember the magic words: "" And go from there.
3. Managers Must Learn to Manage in a New Way. Give managers training to focus on tasks and performance outputs, not inputs like time and attendance, to, to tame excessive work demands, to build the soft skills of social connection, and to better define roles and communicate clear expectations. Recognize that this is hard. That managers are already exhausted and need resources and support. Transformation won鈥檛 鈥渏ust happen.鈥 But it鈥檚 worth it. Most managers,, have tended to reward attendance, long hours and input, even when that same research found that digital workers were more productive. But that phenomenon, what social scientists call and masculine 鈥溾 facetime cultures, has left many women, people of color, and caregivers out. In a hybrid setting, without training, strategies, and norms, that bias could turn digital workers into a second-tier workforce. Using data and helping managers shift mindsets and learn new skills are key to creating equitable cultures of psychological safety as well as productivity.
4. Prioritize Diversity, Equity, Inclusion, and Fairness. Systematic, evidence-based approaches to hiring and retaining employees, assigning tasks, and growth assignments and promotion can break down the鈥攍eaders favoring those who think, look and act like them鈥攖hat is so rampant in workplaces, and build the best, most effective workforce. Research has found that men taking breaks to schmooze male bosses explains And that men are far likelier to be given career-enhancing assignments and women, and women of color in particular, expected to do the less glamorous Disrupting those patterns with new systems to promote equity should include practices like blind r茅sum茅 review, structured interviews, reviews, using data to ensure promotions are based on clear performance metrics and expectations, expanded and virtual mentoring and networking opportunities, and assigning tasks intentionally, not just to the person who happens to be walking by the boss鈥檚 office at the moment. If what gets measured is what gets done, make leaders accountable for diversity, equity, and inclusion metrics and reward them. Gartner Human Resources finds this 鈥溾 can close gender and racial and ethnic disparities an average of 13 and 6 years, respectively, sooner than organizations without them.
And as work moves into the next normal phase after the pandemic shutdowns, organizations must prioritize re-hiring the women and caregivers who鈥檝e been forced out of the workforce because of the lack of care. shows having at least two women candidates in a pool of finalists increases the chances of a woman being hired by 79 percent. Some organizations, like,, , and others offer or have ramped up while others are working to create them with organizations like.
5. Get the Basics Right. Fair pay. Fair hours. Living and equal wages. Safe working conditions. The right to organize. Pay transparency. Work-life boundaries. Systems that ensure respectful cultures鈥攊n person and virtually鈥攆ree of harassment where all can thrive. Track worker care responsibilities鈥 after all. Support benefits and practices that promote wellbeing and quality of life. With the Great Realignment and technology continuing to rapidly change the way we work, it鈥檚 time for companies to support universal, portable benefits, and public policies for paid leave, health care, and investments in care infrastructure that enable workers to do good work鈥攁nd live good lives.
I. Doing Digital Work Right (Digital and Hybrid Workplaces)
Digital Work is Here to Stay
Under extremely trying circumstances during the pandemic, worker productivity actually rose. Many workers working digitally actually put in longer hours, but reported feeling happier and more in control of that time. So much so that workers say they value the flexibility that digital work gives them, equivalent to a 7 percent pay raise. Surveys show that more than 40 percent of the U.S. workforce would start looking for another job or quit immediately if ordered to return to office full time.
Before the pandemic, flexible, digital work was stigmatized as something lesser workers, mothers, or caregivers did. This attitude still prevails, most notably in places like Goldman Sachs and鈥攐bviously鈥擶eWork, where CEOs have called for 100 percent return to in-office and maintained that the best and most committed workers will be the ones who鈥檒l come back and be in the office full time. That attitude reinforces pre-pandemic 鈥渋deal worker鈥 norms鈥攖hat the best workers put work first鈥攖hat typically have favored the ascension largely of white men.
Planning
- Go Slow and Be Intentional
As Stanford economist Nick Bloom says, 鈥淲e鈥檙e in the middle of a revolution in the way we work.鈥 of the workforce worked digitally before the pandemic. After two years and counting of working differently in the pandemic, a majority of employees who can, want either a fully digital or a hybrid work arrangement. Essential workers want the option of doing some administrative tasks offsite digitally. And a majority of companies say they鈥檙e planning to make that transition. - Get the Digital Tools Right
Digital work will only work if workers have proper equipment, good space to work in, reliable internet connections and training to use digital tools. Make that happen, with audits, assessments, and subsidies, where needed. - Watch Your Language
Try not to use the word 鈥渞emote鈥 to describe digital work. That implies the 鈥渞eal鈥 work is done in an office. Instead, think of a 鈥渄istributed鈥 digital network work model, where the work doesn鈥檛 rely on being done in a particular place. - Survey Staff and Respond to their Needs
Start by understanding where people are and what they need. Different groups may want and need different work arrangements. When a number of firms began announcing return to worksite plans in the past two years, many hadn鈥檛 asked their employees about what they needed or wanted, and didn鈥檛 seem to realize that many childcare facilities were still not open or closed for good, that summer camps weren鈥檛 running and school plans were still uncertain. That fostered ill-will, and the sense that employers were out of touch or uncaring about the lives of employees鈥攁 that could drive workers away. - Communicate Transparently
Give at least 30 to 45 days of advance notice of any change of work model. That employees are brought in on the planning and thinking through the model, the reasoning made clear. And that there is regular evaluation, feedback and adapting. Be honest that no one has this figured out, and we need to figure it out together as we go.
Digital Work Hygiene
- Divide Time Between Collaboration and Concentrated Work
Decide when and how your team will collaborate. Will your team have 鈥渃ore hours鈥 where everyone is expected to work synchronously? Dropbox, which has shifted to a 鈥溾 company, asks employees to be online between 9 am and 1 pm Pacific for collaborative work. Will you 鈥渢ime shift鈥 to accommodate different time zones or work-family schedules? - Protect Time for Concentrated Work
Digital work heightens the focus on tasks. Set priorities and communicate them, then schedule work blocks of 30 to 90 minutes in your calendar to share with your team. If something comes up, move the blocks. That will help ensure the most important work gets done and not spill over into evenings and weekends and workers can have time for their lives. - Practice Good Meeting Hygiene
No, you don鈥檛 need an hour and a half meeting every week because you鈥檝e always had one. No, not everyone needs to be invited. Be deliberate about when and how long to meet. Every meeting should have a purpose, action and outcome. Prioritize discussion, debate, collaboration, ideation, and decisions. All other work can be done asynchronously. And be mindful of Zoom fatigue and meeting overload across organizations. Some organizations,, have instituted Zoom/meeting-free Fridays. And give people the choice to appear on screen or off. - Set Availability Protocols
One of the biggest sources of stress and anxiety for workers is anticipating an after-hours email from a boss. And, the pandemic showed that many workers tended to work longer or extended hours because communications protocols weren鈥檛 clearly defined. We all want to relieve cognitive load and get a thought into an email or Slack message, but workers wondering if they need to respond to a manager鈥檚 email leaves the brain in a hyper vigilant mode and can lead to burnout. Set times to communicate and be clear when responses are expected. Consider having team members communicate with weekly write ups鈥攚hat they planned to do, what they did, rather than over-rely on meetings or synchronous work out of habit. - Make Boundary Management a Priority
Avoid what can often feel like an endless, 鈥渟hapeless work day,鈥 as the American Psychological Association calls it. Normalize taking breaks throughout the day. Clearer expectations and communication and focus on tasks can empower workers to decide they鈥檝e done enough for the day and log off. Set rituals to both begin and end the work day and create better boundaries between work and life. And encourage taking time to rest, reset and have a life, on weekends and on vacation.
Balancing Paid and Unpaid Work at Home
A majority of working Americans are also caregivers, responsible for the care of children, aging parents, or other loved ones. And the bulk of the responsibility still falls on women. Before the pandemic, women spent about twice the amount of time as men on caregiving and the unpaid labor of running households. Throughout the pandemic, research found that, while many men did increase the time they spent on care and housework, women鈥檚 time and heavy responsibility increased exponentially. In making the shift to digital and hybrid work, at work, managers must be aware of this cultural dynamic and use the new tools of flexibility, performance-based management and time shifting to support and fairly review caregiving workers, particularly women. And at home, families must continue to raise awareness and work together to create systems to more fairly share the load of unpaid labor at home. Tools like Better Life Lab Experiments, and can be a good place to start, as well as resources at聽.
Manage in a New Way
- Train for Performance and Output Management, not Attendance and Hours
Too many offices and managers rely on 鈥渋nput鈥 management styles, using long work hours and face time鈥攙irtually or in real life鈥攁s a marker of good work. That鈥檚 reinforced biased notions of who a good worker is and who gets promoted, typically men and those without care responsibilities. Manage instead by outputs. That will require dissecting jobs into tasks and setting clear priorities, expectations, standards, and goals, being flexible and adapting to changing conditions, and managing excessive work demands. - Design Systems that Promote Diversity, Equity, and Inclusion
Especially now, when millions of women and those with caregiving responsibilities鈥攑articularly women of color and single mothers鈥攔emain out of the workforce because of a lack of childcare, make sure that you prioritize making flexible digital work work for everyone. Systematic, evidence-based approaches to hiring and retaining employees, assigning tasks and growth assignments, and giving promotions can break down the鈥攍eaders favoring those who think, look, and act like them鈥攖hat is so rampant in workplaces, and build the best, most effective workforce. Where possible, use blind r茅sum茅 review, structured interviews, and base reviews and promotions on clear performance metrics and expectations. - Screens Can Be an Equalizer
show that more workers of color favor digital work than their white peers. They cite a reduction in stress from microaggressions and code-switching and a greater sense of belonging and that digital work, done well, is more equitable. and report that digital work keeps the focus on their work, performance, and contributions, not on their situation or condition, which can spur , , and . The flexibility to control their own schedule and work at times when they are at their best, as well as avoiding what can be arduous commutes, enables many workers to be .Everyone鈥檚 head is the same size in a virtual window. It鈥檚 easy to turn on live transcript functions. It鈥檚 easier to be more intentionally inclusive in conversations and meetings鈥攖o see who鈥檚 talking and when, to track and give credit to the person with the new idea rather than the of a male, white, or more senior person who later says the same thing and gets acknowledged.
- Build and Maintain an Empathetic Culture
Know your team and their caregiving and other responsibilities and interests outside of work. Give grace and space. Expand virtual mentoring and networking opportunities to create authentic connections. Support not just physical health and wellbeing, but mental health. Trust. Don鈥檛 micromanage or surveil. During the pandemic, surveillance software, known as 鈥渂ossware鈥 or 鈥渢attleware,鈥 that takes screenshots or tracks employee keystrokes,. But that kind of mistrust can dampen morale, , and lead to higher turnover. - Flexibility is for Everybody
Prior to the pandemic, flexible work was often stigmatized as something for women, mothers, or caregivers, an accommodation for 鈥渓esser鈥 workers. That wasn鈥檛 true then, it certainly isn鈥檛 true now. Recognize that surveys show most workers want and need flexibility and control, where possible, over the time, manner, and place of work.
Will Digital Work Kill Innovation?
It may come as a surprise that, despite the conventional wisdom and all the handwringing that digital work will mean less innovation, has found that brainstorming and innovation is actually better in a virtual setting. No one person tends to dominate the sessions. The, anonymity, and the ability to think, process, and contribute over time in an asynchronous manner leads to more creative thinking and solutions.
OK, but what about random serendipitous collisions and 鈥渉allway moments鈥 that can spark fresh ideas? Well, in truth, though those collisions may have been few and far between鈥攁nd likely reinforced status and privilege. At heart, these moments of serendipity are all about nurturing meaningful social connections. That takes more effort, but it can be done in a virtual setting. Teams can create informal 鈥溾 after formal virtual meetings to debrief, as Harvard Business School鈥檚 Ashley Whillans and Leslie Perlow write. And ideas can continue to flow with asynchronous tools like Slack or messaging apps.
II. 鈥淏e Awesome at Both鈥濃擬ake the Most of Hybrid Digital & In-Person Work
Avoid Creating a Two-Tier Workforce
Hybrid work presents a particular challenge for equity. If, as surveys show, most managers prefer more in-person work, and women, caregivers, workers of color, and those with ability challenges prefer more digital work, there is a real danger of creating a two-tier workforce as organizations transition to hybrid work. With proximity bias and ideal worker stereotypes already strong in most American workplaces, managers鈥攖he majority of whom are white men鈥攃ould fall into the trap of rewarding workers who come into workplaces and overlook those working in a digital or virtual way. One found virtual workers had a 50 percent lower promotion rate than their in-office counterparts, regardless of performance. The answer, as Harvard Business School professor says, is for organizations, managers, and workers to learn to 鈥渂e awesome鈥 at both in-person and digital work. 贬别谤别鈥檚 how.
- Have a Hybrid Plan
Don鈥檛 just expect hybrid work to happen. Work with workers, managers, and teams together to decide how best to get the most important work done. How many days in the office? When? Organization wide? By team? Experiment and iterate. Listen and adapt. At Slack, which, like many organizations, has adopted a , some teams require more regular in-person collaboration every week. Others schedule one week of being together per quarter. The key is each team has the autonomy to figure it out for themselves, based on the work they do. - See the Office as a Tool
As Harvard Business School professor Tsedal Neeley, an expert in distributed digital and hybrid work strategies, advises, think of the office as a 鈥渢ool, not a destination,鈥 and leverage the best of both virtual and in-person settings. In the office, focus on purposeful, 鈥渉yper social鈥 connecting, meetings, networking, collaborative work, and brainstorming. During digital work time, focus on quiet, concentrated work, writing, research, and written communication. Some companies are using the switch to hybrid work to completely rethink the office. - Use Data
Use data to track how tasks are assigned and promotions decided, and assign tasks intentionally, not just to the person who happens to be walking by the boss鈥檚 office at the moment. Data can also shed light on who tends to talk in meetings and for how long to create awareness and open the door for more inclusive conversations and ideation鈥攚hich shows leads to more innovation. - Leaders Set the Tone
Hybrid plans are likely to fall apart or result in a two-tier workforce without leaders modeling effective hybrid work and communication styles. If managers are always in the office, more junior workers, or those who can, will likely follow suit, which is likely to reinforce confirmation bias and reinforce 鈥済ood-old-boy鈥 network patterns of promotion and hierarchy. Some companies, like, have decided that no one, including the CEO, can work in the office five days a week in order to counter proximity bias. - Zoom One, Zoom All
To leverage how screens can be a great equalizer, some hybrid organizations are sticking with all-virtual meetings and collaborative work settings, where all have access to the same information and communication tools and it鈥檚 easy to see and include every participant. Managers can mention they鈥檒l be hanging out online for another five to 10 minutes for anyone who鈥檇 like to have a more informal 鈥渉allway chat鈥濃攖hat way, digital workers are less likely to be left out of any after-meeting huddles where ideas are shared or decisions can be made. (Which, in fact, is not where ideas should be shared or decisions made. Remember meeting hygiene: discussion, debate, decisions, collaboration, and ideation all should happen during meetings. If not, you need to ask, why are you meeting at all?) - Build Connection with Onboarding, Mentoring, and Sponsorship
Intentionally use in-office days to set up meetings and informal coffees or lunches for new or younger employees, who may be and the need to belong, to connect them to those more senior in the organization and help build relationships and better understand organizational culture as well as get them and their work 鈥渘oticed.鈥 Do the same with women and caregivers and workers of color who may feel marginalized or stressed in-office settings.
Learning to Manage in a New Way
Training managers to manage in new ways for equity is a skill to develop, not just something people will instinctively know how to do. 鈥淢anaging distributed, hybrid and remote workforces requires more intentionality鈥攚hich, frankly, should have been there in the first place,鈥 said Christy Johnson, founder of the strategic consulting firm, which itself is a distributed digital, "remote-first" company. 鈥淭he people doing it best are data-driven.鈥
Johnson has seen some organizations use the pandemic disruptions to better analyze who is speaking and how much in both virtual and in-person meetings, potentially offering email summaries with metrics for all to review afterwards. Others are promoting more structured mentoring, sponsorship, and networking opportunities. Some are tracking to ensure that promotions and growth assignments are being distributed fairly between in-office and digital workers. 鈥淕ood managers set smart goals based on outcomes, and it doesn鈥檛 matter where people are,鈥 Johnson said. 鈥淲e aren鈥檛 there yet. Many managers still manage by facetime.鈥 And in a hybrid setting, that can mean long hours in the office, or 鈥渧irtual presence鈥濃攍ong hours logged in or late night or weekend communication. Johnson says that manager training is 鈥渉ighly variable,鈥 and ranges from good, immersive programs that develop concrete skills, like motivating a team or giving good feedback, to 鈥渆dutainment鈥 with a motivational speaker to nothing at all. 鈥淢anagement training isn鈥檛 exciting. And there isn鈥檛 a quick fix,鈥 Johnson said. 鈥淏ut we should be equipping more managers with the skills to manage this new way of work. It鈥檚 just going to take time.鈥 Some training programs Johnsons recommends, among others, include Nomadic and Kevin Delaney of Charter鈥檚 training,, and programs put out by the. , pioneered by researchers Ellen Ernst-Kossek and Leslie Hammer, has been proven to boost the health and wellbeing of workers, as well as increase job satisfaction and intent to stay.
III. Make Essential Work Good Work
The Future of Work is Already Here
In the past 50 years, the 鈥済ood鈥 jobs that provided many workers with living wages and hours and the support and stability to live good middle class lives with opportunity for upward mobility have been hollowed out. The new jobs created are, like two ends of a heavy barbell, either good, high-paying, and professional jobs for highly educated workers, or crummy, precarious service, retail, and contract work. In our increasingly polarized workforce, these new precarious jobs often offer low pay, unpredictable hours and schedules, few, if any, benefits like health care, and no job security or path to advancement. These jobs are filled largely by women and people of color. They鈥檙e the , invisible workers we all rely on鈥攇rocery workers, care workers, restaurant, and retail workers鈥攚ho have been or at unprecedented rates in the hopes of finding something better to support themselves and their families. It should come as a surprise to exactly no one that, as help wanted signs litter the windows of businesses across the country, organizations willing to pay living wages and offer fair hours and decent benefits, like White Castle, , and , are the ones filling positions. And don鈥檛 blame pandemic expanded unemployment benefits for unfilled jobs, as some have. Research out of the and has found that the short period that workers had access to humane unemployment insurance had only a slight, if any, impact on unemployed workers鈥 motivation to seek a new job.
In all the talk of automation and the future of work, this is the real issue: the 鈥渃rapification鈥 of jobs and impoverishment of workers even as wealth at the top of the ladder grows. Worker compensation as a share of gross domestic product has been since 1971, due largely to corporate consolidation, globalization, and shrinking labor unions, as David Leonhardt in the New York Times. In other words, increasing productivity and wealth without shared prosperity and wellbeing. Yes, continuing automation will destroy some jobs. It will create others. And the real question is, will these new jobs be 鈥渂ig enough鈥 to support a life? And, if what has happened to so many jobs in the past few decades is any indication, the answer is likely no. And then what? If we choose to allow these essential jobs to remain bad jobs, if we choose to continue to allow companies to treat these workers as expendable, and if we choose not to rise to the challenge and work together for the public investments and public policies that support workers鈥攁nd no longer just those at the very top鈥攖hen we may be destined to become, as MIT economist David Autor writes, a grotesquely unequal society of 鈥渢he servers and the served.鈥 And that鈥檚 not a future anyone would want to live in. We can change that future. 贬别谤别鈥檚 how.
- Get the Basics Right
Fair pay. Fair hours. Living and equal wages. Safe working conditions. Benefits that support stability and quality of life. The right to organize. Pay transparency. Work-life boundaries. Systems that ensure respectful cultures鈥攊n person and virtually鈥攆ree of harassment where all can thrive. Research shows that companies that pay workers well tend to have and or more than companies that don鈥檛. If you鈥檙e not sure what to pay, check out the.Paying well is good for business. shows that worries about finances can make it difficult to focus at work and even reduce a worker鈥檚 cognitive capacity鈥攅qual to going without a good night鈥檚 sleep. Other have found that when workers aren鈥檛 worried about money, they鈥檙e more productive and make fewer mistakes.
- Make Schedules Stable
Many hourly, retail, and service workers, many of whom are women, mothers, and people of color, are often given unpredictable schedules鈥攄ifferent numbers of hours every week, different shifts scheduled at different times, and with very short notice. That means workers often have no idea when they鈥檒l be working and how much they鈥檒l earn from week to week, making it difficult to pay bills, arrange child care or plan for their lives.The unpredictable schedules are often the result of algorithmic scheduling鈥攃ompanies using technology to attempt to match labor with demand in order to keep labor costs low. But what this now-common practice ignores is that unstable schedules are not only bad for workers and their families but also for business. Companies can see labor costs on their books, but they fail to see the of disillusioned customers who can鈥檛 find experienced workers to help them and never make a purchase. Research has also found that stable schedules have not only.
- Cross Train
Instead of hiring part-time workers and sending them home or laying them off when demand falls off, research by Zeynap Ton, a professor at MIT鈥檚 Sloan School of Management and founder of the Good Jobs Institute, has found that companies can offer more stable jobs by cross-training workers to work in different departments to better meet fluctuating demand. For instance,, the grocery store chain, never laid workers off when the pandemic hit, instead it trained workers for new tasks鈥攍earning to bake bread or cut seafood or working as a runner to help customers with curbside pickup. Cross training is a way of upskilling workers and offering potential paths to advancement. The key is to have good systems, Ton says. 鈥淪implified work, empowered standardization, giving enough time, which I call operating with slack, and cross-training are all part of a system that enables people to shine and be a lot more productive and contribute higher,鈥 鈥淏ut you can鈥檛 just do one and not the others.鈥 - Provide Pathways to Advancement from Within
Offer on-the-job training, development, and opportunities to improve skills to help the upward economic mobility of workers, ensuring they don鈥檛 get, as many do now. Surveys show an often wide between employers and essential workers and, in workplaces where workers are treated as expendable, little trust. But treating workers well and providing opportunities to advance from within leads to and, which, in itself can be a huge cost savings.
鈥淚n the pandemic, people have talked a lot about essential workers, but we actually treat them as essential jobs. We treat the workers as quite replaceable. So that's the most important thing. Remember that all the people who are working for you are actually people and should be treated as such 鈥 My hope is that there'll be a set of companies who say, 鈥榃ait a minute. We can actually operate in a very different way鈥欌攁nd not just being distributed or remote or out of the office, but actually caring for our people in a different way because the business benefit is鈥攚e're going to be more profitable and keep people around longer and be able to attract better people. And the human benefit is the human beings actually are healthier, enjoy what they're doing, which then also benefits the business in the end.鈥 鈥, co-founder and CEO of, a human resources company, and former vice president of people operations at Google told NPR
IV. Human-centered Public Policies are Good for Business
Unlike most peer competitive economies, the United States has few worker and family-supportive public policies and instead leaves workers and families to sink or swim very much on their own. The prevailing idea of the last 50 years is that the 鈥渕arket will solve all.鈥 That business knows best, and the government should play a limited role in our lives. Yet that approach has driven to of peer countries. Even in the United States and abroad are now realizing that in their focus on short-term returns for shareholders they鈥檝e lost sight of the stakeholders and the human workers who, since the 1970s, have been working harder and harder, are Recognizing that, will now only invest in companies that create good jobs. Many in the business community, including the U.S., are beginning to see, after the devastation of the global pandemic, that child care is vital infrastructure that requires public investment, and that the current patchwork system squeezes parents, caregivers, and providers alike as it shortchanges children鈥攁nd us all., including Lyft and DoorDash, are realizing that, without supports like universal health care and a guarantee of paid time off, these flexible jobs make for unstable, unhealthy, often impoverished and lives. These and other business leaders are pushing to untether benefits from jobs and employers and instead tie them to individuals, so individual workers could keep benefits as they move from job to job. Many see how that would actually build on the Great Reassessment and. Denmark鈥檚 鈥溾 model, for instance, gives businesses freedom to hire and fire workers, but the country has built a safety net with sufficient income and training that鈥檚 bouncy enough to support workers between jobs and help them transition into a new one.
In the United States, again unlike other peer countries, businesses can voluntarily choose to provide family-supportive policies like paid family leave. That approach leaves out 80 percent of the civilian workforce. The unpaid Family and Medical Leave Act leaves out more than 40 percent鈥攖hough most low-wage workers can鈥檛 afford to take unpaid leave anyway. The fact that in the United States returns to work two weeks after giving birth because the United States is the only advanced economy that does not guarantee paid maternity leave, is nothing short of cruel. Even as many corporate leaders lobbied in 2021 against the care infrastructure investments proposed by the Biden administration because of its corporate tax provisions, businesses know the status quo is unsustainable. have argued in support of a national paid family and medical leave policy.
There is widespread consensus that gone is the old social contract鈥攖he implicit agreement that workers would work hard for employers who paid them fairly and provided the supports like paid annual leave, retirement savings, and health care they needed not only to survive, but to enjoy quality of life and thrive. Many business leaders recognize it鈥檚 time for a, not only for a corona-normal world, but for a rapidly changing future of work. And that must include rethinking the old 鈥渕arket will solve all鈥 approach, and reimagining how investing in well-designed, well-funded, and well-implemented universal worker and family-supportive public policies is not only the right and moral thing to do, but good for human beings, the economy, society, the planet鈥攁nd business, too.
贬别谤别鈥檚 a good place to start:
- Universal Care Infrastructure: Child care, home care, long-term care
- Paid Time Off: Paid family and medical leave, paid sick days, paid annual leave
- Flexible Work
- Stable Schedules
- Universal Health Care
- Equal Pay
- Fair, Living Wages and Living Hours
- Pregnant Workers Fairness
- Federal Unemployment Insurance System that Works
- The Right to Organize for Decent and Dignified Work Conditions
- Human-centered Immigration Reform
V. Case Studies
Agile Digital First鈥擝lackbaud Case Study
When the pandemic hit in 2020, Blackbaud, a global cloud software company that's driving digital transformation in the social good community, thought of itself as a predominantly 鈥渋n person鈥 culture. Like many companies, Blackbaud learned to pivot to a new way of working 100 percent remote, or distributed digital, during the pandemic. As the pandemic wore on, leaders began a deliberate process to reimagine the future of work; they designed a new, flexible, digital, and productive culture with transparency, employee input, care, and intention. 鈥淲e built it on a premise of trust and wellbeing, which is really key,鈥 said Maggie Driscoll, chief people and culture officer.
The company initially planned to transition to a hybrid model of work in mid-2021. But as the pandemic dragged on, and as leaders continued to ask employees about their preferences and continued researching best practices, in November 2021 they decided instead to formally transition to a flexible, digital,.
The decision has yielded surprising benefits to diversity, equity, inclusion, talent acquisition, and internal upward mobility: No longer will positions be assigned by office locations or tied to Blackbaud鈥檚 headquarters in Charleston, S.C.鈥攏ot even leadership roles. That opens opportunity for those who, often because of family responsibilities or personal reasons, couldn't physically move in the past. 鈥淣o longer do we look at a role based on location and geography. We look at a role based on experiences, skills, and execution,鈥 Driscoll said. Both employees and the company are reaping the benefits. In 2021, applications were up more than 50 percent, she said, with an increase in diverse candidates, 80 percent of new hires went into distributed digital, or remote positions, and 40 percent of Blackbaud employees saw career progression.
Some other key lessons Driscoll said the company is learning as it redesigns work:
- Communication and Connection. CEO Mike Gianoni began weekly 30-minute virtual sync meetings with about 175 of the company鈥檚 top global leaders every Monday to share business updates, strategies and answer any questions in real time to make sure managers have what they need to support employees. The company instituted monthly live town hall meetings to discuss timely topics and give employees an opportunity to ask questions. In addition, Blackbaud's quarterly all-hands meeting, which include customer presentations, went virtual.
- Listen. Learn. Act. Adjust. The company engaged employees from the very beginning, Driscoll said, asking what challenges they were experiencing, particularly with caregiving, and what they needed. The company responded in kind. They created cross company teams, like Together Anywhere, focused on ensuring employees had the right tools, technology and resources to succeed in a digital setting. When school closures and the childcare crisis upended the lives of many employees and their families, the company shifted to further support caregiving employees鈥 schedules and workload, and launched an innovative virtual after-school program, taught by volunteer Blackbaud employees and customers.
- Be Willing to Pivot. Even after deciding to move to a hybrid work model, the Workforce Strategy team continued researching and surveying small groups of employees about what they wanted. And when the team decided, with employee input, that digital, or remote-first, would be a better option than hybrid, they enhanced the leadership training curriculum with Engagement Labs to figure out how best to do it. 鈥淥ne of the learnings of the last two years is that it鈥檚 OK to say you don鈥檛 know the answers,鈥 Driscoll said. 鈥淭o stop, pivot, and change, and let your people know why.鈥
Human-centered, Intentional Hybrid鈥擠eloitte Case Study
To navigate through the pandemic, Deloitte, the global audit, consulting, tax, and advisory professional services network, drew on key lessons learned through its own consulting work with other companies and, perhaps most importantly, saw the challenges presented by the pandemic as an opportunity to take equity and the way they worked to the next level.
鈥淲e have so much opportunity to take this and make it amazing,鈥 said Denise Shepherd, Deloitte鈥檚 Workforce Strategy and Solutions leader. 鈥淔or my internal team, our whole tag is 鈥楤etter in Hybrid.鈥 Our lens is always the combination of these two things鈥攙irtual and in person鈥攃an actually drive a result that鈥檚 better and more equitable.鈥
As Shepherd explained, hybrid鈥檚 virtual element opens up new possibilities beyond geography for connections and mentoring. It can level the playing field for many professionals, including caregivers who may need more flexibility in their schedules, or who may prefer working in a distributed digital manner. And, she said, hybrid forces teams to think through the life cycle of a job and decide when they really need to be together to move projects forward, and when it鈥檚 better that they鈥檙e doing head-down concentrated work on their own, a philosophy Deloitte calls 鈥渢ogether when it matters.鈥
Some other key lessons Shepherd shared include:
- Focus on Human-Centered Solutions. Throughout the pandemic, Deloitte has relied on a series of personnel surveys, virtual huddles, debates, and town halls to better understand what employees are grappling with and how the organization could support them. In response, the organization offered $500 鈥減roductivity subsidies鈥 so professionals could better outfit their home or digital work set-up, in addition to a commuting subsidy for those who work in an office to commute in a safe way. 鈥淭hat was important to create equity,鈥 she said.
- Build With Your Workforce. 鈥淪ometimes organizations have a tendency to think about change from a top-down lens,鈥 Shepherd said. 鈥淲e flipped that. One of the things we鈥檝e learned is if you use your people's collective knowledge and wisdom, you鈥檙e helping yourself on the back end. People already know what you鈥檙e trying to accomplish, and it limits the risk that you鈥檙e going to introduce something that鈥檚 not going to work. We learned that lesson from our clients.鈥
- One Size Does Not Fit All. When the organization decided to transition to a hybrid model of work, Deloitte鈥檚 surveys showed that, in general, people did want to be together some of the time鈥攖hough not as often as leaders might have expected. So, instead of coming up with a one-size fits all solution, Deloitte came up with a framework that gives teams autonomy to think about when to be 鈥渢ogether when it matters.鈥 To make it work, teams must set and communicate explicit norms and expectations for the moments that they would benefit by being together in person, such as brainstorming, collaboration, or fostering culture and connection.
- Use Data to Monitor, Assess, and Adjust. Deloitte plans to use data proactively, to better match professionals鈥 hybrid work preferences with client project opportunities that match those preferences. Data from a newly created hybrid workplace index also will be used to watch for any potential challenges. 鈥淲e鈥檙e trying to drive this equitable experience,鈥 Shepherd said, 鈥渟o we can both serve our clients effectively and have our people feel included regardless of whether they鈥檙e in the room or not.鈥
Better Essential Jobs, Better Business鈥擹asie Case Study
Long before the pandemic, Jen Piallat, the then-owner of Zasie, a French bistro in the Cole Valley neighborhood of San Francisco, decided to treat restaurant workers with respect. Restaurant workers, the majority of whom are women, with Latinx women the most represented, are notoriously underpaid and as the general workforce. They鈥檙e often given unpredictable schedules with little notice, kept in limbo, on-call, or sent home with no pay if demand drops. In contrast, Piallat paid a living wage and offered stable schedules, paid time off, 60 percent off meals, and a host of other benefits.
When she became concerned that hardworking front-of-the-house servers benefit from tips while the just-as-hardworking back of the house kitchen staff typically make much less, she decided that all 38 members of the staff should reap the benefits of their labor. She raised menu prices by 25 percent and shared the proceeds with the workers: servers get 12 percent of their sales for the day, and kitchen workers 12 percent of the entire restaurant鈥檚 sales. Now, at the top of their menu, a note proclaims, 鈥淶asie is Proud to be Tip Free! All of our menu prices include a living wage, revenue share, paid family leave, fully funded health & dental insurance, paid time off, and a 401(k)鈥攚ith employer match for all of our hard working employees. No Tips Expected.鈥
So, once the pandemic hit, the restaurant was able to pivot and survive on take out and outdoor dining. Even as workers quit their jobs at unprecedented rates and 鈥渉elp wanted鈥 signs littered the doors of restaurants and retail stores across the country, Zasie lost only four employees鈥攖wo who wanted to return to Mexico, and two who switched careers. 鈥淭hey don鈥檛 move to other restaurants, because we鈥檙e as good as it gets,鈥 said Megan Cornelius, a one-time Zasie server and now one of three co-owners, along with long-time Zasie General Manager Mario Rojas and Executive Chef Francisco Romero, who bought the restaurant from Piallet in January 2020. 鈥淲e were doing a lot of things right before the pandemic,鈥 Cornelius said, 鈥渟o watching them be so effective during the pandemic was another reassurance that we were doing the right thing.
Some key lessons Cornelius said she wants others who employ hourly, retail, frontline, and essential workers to know:
- Value Humans. 鈥淲e just don鈥檛 value humans enough鈥攑eople鈥檚 time, their efforts, the things they have going on in their personal lives. In this industry, in particular, you do feel expendable,鈥 Cornelius said. At Zasie, before the pandemic, valuing humans meant making sure the jobs and working conditions were good. Knowing everyone鈥檚 names, birthdays ,and families and caring about their lives. Closing the restaurant and throwing a killer staff Christmas party. During the pandemic, that meant giving grace to employees who felt uncomfortable coming in, not firing them, as others may have. That meant paying 75 percent of employee salaries even when the restaurant was closed, while many waited for unemployment benefits. And offering workers weekly free staples and groceries from the restaurant.
- Be Honest. During the pandemic, Zasie owners shared transparently with staff about finances and the sacrifices they were all making and how they were supporting staff. Employees responded in kind, sharing reduced hour shifts, even working on cleaning and refinishing projects to help the restaurant make it through.
- Doing Right by Workers is Good Business. 鈥淚f you鈥檙e doing the right thing for employees, the right thing鈥檚 going to happen to your business,鈥 Cornelius has learned. When Piallat raised prices before the pandemic, business didn鈥檛 drop off because the restaurant was transparent that the money was going to make workers鈥 jobs better鈥攁nd clients not only liked that, but became even more fiercely loyal. (A lot of children and pets in the neighborhood are actually named Zasie in honor of the place, Cornelius said.) 鈥淎 lot of times, business owners say they鈥檙e investing in business. But investing in employees is one of the best investments you can make. It can be expensive. But turnover is expensive,鈥 Cornelius said. 鈥淚t costs a lot of money to retrain people constantly. And we don鈥檛 have to do that.鈥 Restaurant sales are back to pre-pandemic levels, even as all Covid restrictions have yet to be lifted.
鈥淪o many companies say, 鈥業 could never do this.鈥 Well, we鈥檙e doing it,鈥 Cornelius said. 鈥淚 get that small businesses feel stretched. But these corporations, I don鈥檛 really get it. They make money hand-over-fist, and I just don鈥檛 understand how they can鈥檛 treat people better. It鈥檚 about reprioritizing, and a lot of people don鈥檛 do that because the industry has been the same for so long. People say that we鈥檙e so innovative,鈥 she added. 鈥淏ut treating people well shouldn鈥檛 be innovative.鈥
VI. Resources
Equitable Work Redesign: Effective, Flexible Cultures of Trust & Wellbeing
– a joint Harvard and MIT research-for-action initiative
– Care.com
– Joseph B. Fuller & Manjari Raman, Harvard Business School
– American Industrial Hygiene Association
– TimesUp and ideas42
Better Work Toolkit, a Science-based approach to designing work-life solutions that work – Better Life Lab at 麻豆果冻传媒 and ideas42
#NowWhat: The Sexual Harassment Solutions Toolkit – Better Life Lab at 麻豆果冻传媒
– Moody鈥檚
– The U.K.鈥檚 government鈥檚 Behavioral Insights Team
Distributed Digital and Hybrid Work
– a joint product of the Better Life Lab at 麻豆果冻传媒 and the Center for Work-Life Law. For more, check out their evidence-based series.
– free online course taught by Harvard Business School professor Tsedal Neely
– NBER paper by Jose Maria Barrero, Nicholas Bloom & Steven J. Davis
– Microsoft
– Slack Future Forum Pulse
– Prudential
– Deloitte
– McKinsey
– Asana
– Lynda Gratton, Harvard Business Review
鈥 Julia Hobsbawm
– Boston College Center for Work and Family
Supporting Care, Parents, Caregivers, and Gender Equity
– Charter
– family-supportive supervisor training & research- Ellen Ernst-Kossek & Leslie Hammer, the Work Family & Health Network
Essential Work
– Ryan W. Buell, Harvard Business Review
– Good Jobs Institute
鈥 Marshall Fisher et al, Harvard Business Review
鈥 Molly Kinder, Laura Stateler, Brookings
– Joseph B. Fuller, Manjari Raman, Harvard Business School
The Center on Education and Labor at 麻豆果冻传媒 is a leader on state and federal workforce development and labor policies. The Center engages in a wide array of research, policy analysis, and advocacy activities to improve transitions from education to high quality employment. Major projects include the Partnership to Advance Youth Apprenticeship, New Models of Career Preparation, and Bringing Adult Students Back To College after the Pandemic. Recent reports, articles and op-eds that touch on strategies for helping students and workers return to school and work include, Training as a Pathway to an Equitable Post-pandemic Recovery, the Public Workforce Development Systems and Gig Workers, Valuing Home and Childcare Workers, and Learn and Earn at Community College: Using HEERF Funds and Federal Work-Study to Expand Campus Jobs Programs.
Designing Effective & Equitable Public Benefits and Income Supports – 麻豆果冻传媒鈥檚 New Practice Lab has published a series of human-centered reports and cutting edge playbooks that serve as models for, among other policies, effective delivery of cash assistance, unemployment insurance, the child tax credit and the earned income tax credit, building an accessible long-term care system, valuing home and child care workers and implementing public paid family and paid sick leave systems.