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The New York Times website unveiled a new blog this week dedicated to “Making the Most of Your Money.” Bucks “” according to writer Ron Lieber, who oversees this new venture for the NYT.

This is a crowded field, but it’s good to see the NYT trying to compete in it (and great to see their, we know all too well how hard it is to come up with good visuals when talking about savings, wealth and personal finance), given their platform they could potentially reach a huge audience with helpful tips and advice. Lieber says:

“You can’t be a full-time consumer, though. And that’s why Bucks exists. We aim to be a lively source of shortcuts, short courses and mini-guides to the decisions you make with your money. It’s a blog of tactics and takeaways…The lineup of regular features includes of the best consumer reporting from The Times. We’ll also offer reviews of new products and services, from unique mutual funds to new savings accounts and Web services.”

All well and good, and so far they’ve run a feature on finding , and they are rounding up all of the NYT’s consumer focused pieces on a .

One of the challenges Bucks might face is handling the Times’ propensity to focus on the “ .” For instance, today’s “” includes on minimizing your tax bill if you make more than $200,000. I’m sure that’s handy advice for much What about the other 95% of us?

Hopefully Bucks will be able to balance their coverage and include tips, ideas and features that are of benefit to the bottom 50% of the income spectrum as well as the top 5%. There are significant innovations occuring, both public and private, which are aimed at making saving and building a sound financial foundation easier. President Obama and made savings bonds, a safe and reliable product, available for purchase on the tax form. Websites like , (and soon ) are available to bring basic financial planning tools and guidance into easy reach. There are federal policy proposals like expanding the saver’s credit, , and designed to help low- and moderate-income Americans begin saving and achieving financial stability.

Here’s hoping that Bucks is a success, and does indeed contribute to making managing money simple again. However, I hope they remember that it’s more than just the $200K-plus crowd that needs help managing their finances.