Disseminating research-based information about child development requires a multi-pronged and strategic communication approach. Research shows that naming characters in infants鈥 books promotes learning in the first year of life. Rob Carpenter, Lisa Scott, Sujata Gupta, and Katie Whitehouse created a public service announcement (PSA) to communicate to parents and caregivers to read early and often and to 鈥淩ead the Right Books at the Right Time.鈥 Their strategic approach incorporates expertise from scientific studies of infant development, communicating science through entertainment and journalism, and promoting policies that support families and children.
